The Publishing System Evolves

Bruce Bartlett emails:>I was rather astonished to discover that my next book is already available for preorder…. I only just finished reviewing the copy edits a few days ago…>Needless to say, it is a book of astonishing brilliance. If you have the slightest interest, preorder today. It’s actually pretty important to have as many preorders as possible.By now it is assumed that all authors are blanketing their contact list with appeals to preorder their books, and so authors who don’t do so are presumed to be both (a) friendless and (b) uninteresting–even if they are only shy.The next stage is to offer $5 kickbacks for preorders…

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